Internet Marketing 8

Background:

Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a discount airline compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.

This approach has been the key to Southwest s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol LUV on NYSE.

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The buzz word standards may cause an eyeball-rolling response, but without standards, we would have to buy specific media to work with our DVD, VCR and music player. Remember the software buying days, when you had to look for compatibility in terms of Mac versus Windows? Imagine having to do that with Web pages. This Web page is for Macs only this one is for Windows. Thanks to W3.org, a body that sets recommendations for HyperText Markup Language (HTML) and other markup languages, we don t have that issue.

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I work at home. I am lucky enough to be associated with a legitimate company, but, sad to say, not every work at home opportunity is legitimate and aboveboard.

The very nature of the work at home opportunity lends itself to manipulation by unscrupulous people and businesses.

First of all, people seeking to work at home with some sort of home based business or network marketing opportunity are usually entering an area they know little about. They tend to believe in the claims made by the ads they read or commercials they see on TV.

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Here are the next 3 winners of this year’s 2007 college football bowl game results:

Capital One Bowl - Michigan Outlasts Florida, 41-35, as Lloyd Carr Wins His Last Game

If the Michigan Wolverines had wrapped it up and put it under the tree, outgoing coach Lloyd Carr could not have received a better Christmas gift from his players as they overcame 4 turnovers to turn back No. 9 Florida, 41-35, in the Capital One Bowl.

The longtime, popular Michigan coach announced his retirement after another loss to Ohio State in November. Had he not retired, he would probably have been asked to leave. Michigan hired Rich Rodriguez who bolted from his head coaching job at West Virginia to

take over Michigan’s storied football program.

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Someone asked if she should include a picture of herself in the signature line of her email. I wrote back advising against it. Not everyone uses Outlook plus using an image in the signature adds weight to the email, which makes it slower to deliver and hog the recipient s mailbox.

Some email applications translate the background image into a single image and it looks weird. When this first happened to me, I couldn t understand why there was an image of a moon attached to the email when it had nothing to do with it. I realized the person used a stationery or signature with the image and it didn t translate well in Thunderbird.

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